A majority of giant corporate organizations already have thousands, if not millions, of inbound links and their decades of content have offered them a added advantage over their smaller counterparts. The recurring base of visitors allows these giant companies to appear on the top positions of search engines. With limited resources and experience, how can small entities compete with the giant companies? Here are tips that can help these small businesses to edge out over their big competitors through SEO services.
- Use long tail keyword strategy
- Specialize on a specific niche
- Target local audiences
Take advantage of long tail keywords
With long tail keyword strategy, you want to optimize on small volume of topics rather than on large volume of topics. The big corporate organizations are already ranking high on the shorter popular keywords. Therefore, if a small business is going to use these, it may not rank on top positions.
A good approach is to consider the long keywords, which are less popular but can optimize the ranking of the business. For instance, instead of using a shorter keyword like “deck installation” you can consider “installing hardwood deck in your swimming pool”. It is easy to find long tail key phrases to help rank your site. There are tools that you can use to attain this. And, in case you are not aware, you may consider hiring SEO services.
Consider a specific niche
Giving your business a niche focus offers it a competitive edge over the others. While your small business may be offering a wide array of services, you may want to narrow down and focus on one main service so that you establish a foundation for ranking on SERPs.
For example, if you deal with home improvement, this area has many specialties such as heating, roofing, cooling, and plumbing. You may want to think of something like kitchen remodeling. This will allow you to rank best in keywords related to kitchen remodeling.
Target local audiences
Local search provided by local SEO services has become relevant today and without focusing on local audiences, you may be left out in the dark. There are several ways to establish your local search. Involve yourself and the business in local community events such as festivals, fairs, and other gatherings. Take your brand out there to be discovered and offer things like promotions and discounts to people who attend the events. Take advantage of local reviews when seeking for local SEO services.
Sites designed to promote local SEO have in the past received wider acceptance by major search engines like Google. Businesses can work hard to ensure positive reviews in local directory and aggregate sites like Yelp.